Apparently this is when I am supposed to become extremely visible.
Instead, I am going offline for a few days.
This is not a promotional technique.
I simply intend to stop looking at things.
Then move into the idea that releasing music means surrendering control. Until 14 October, every problem belonged to SHANNOW. After release, interpretation belongs to the listener.
A particularly strong section would be about not checking numbers:
A stream counter cannot tell me whether somebody heard the line I cared about.
Fifty plays from people who forgot the song immediately may matter less than one person who listened twice.
Unfortunately, analytics are considerably better at counting the first thing.
That connects beautifully with the new marketing reference: SHANNOW wants the music heard, not constant personal attention.
And I’d finish with:
Fat-Cat Democracy is out.
It no longer needs me standing beside it explaining that fact.
If you find it while I am gone, listen.
If you like it, good.
If you do not, the internet contains several other songs.
I will return in a few days.
The record will remain exactly where I left it.
Which, after months of changing it, is probably the point.
— SHANNOW
That would make an excellent final blog before the short offline period because it turns the absence into character continuity, rather than making it look like the release campaign simply